What is Digital Marketing and how to find best Agency for it?

1.The definition of digital marketing

Digital Marketing (DM) is a term used for marketing activities using electronic devices and the internet. These activities may include social media posting, email marketing, search engine optimization (SEO), online advertising, website analytics, mobile advertising and others. DM is a broad category of marketing communications including public relations and direct marketing. It includes many types of marketing communications, such as e-mail, SMS/MMS, instant messaging, faxes, postal mail, telemarketing, television ads, billboards, radio spots, newspapers, magazines, flyers, posters, banners, and classified advertisements. Digital marketing encompasses a wide range of marketing techniques, including search engine optimization (SEO), search engine marketing (SMM), content marketing, influencer marketing, social media marketing, display advertising, e-commerce, conversion rate optimization, email marketing, re-marketing, mobile advertising and much more.

2. What does digital marketing encompass?
1. Digital Marketing is the umbrella term for online advertising, promotion and communication activities conducted via electronic channels. These channels may be web-based (such as Facebook), mobile based (such as apps) or desktop/laptop based (such as email).

 2. Direct Marketing - is a form of direct selling where the seller directly contacts potential customers using their own sales force.

 3. Indirect Marketing - is any type of marketing activity that does not involve direct contact between the customer and the seller.

 4. Online Marketing - refers to marketing activities carried out over the internet.

 5. Social Media Marketing - is a method of promoting products or services that involves exploiting social networks.

 6. Search Engine Optimization (SEO) - is the process of affecting the visibility of a website or a web page in search engine results pages (SERPs).

 7. Web Analytics - is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

 8. Website Designing - is the process of designing a website.

 9. Content Management System (CMS) - is software that enables content creators to publish content on websites.

 10. Email Marketing - is the practice of sending emails to people who have opted in to receive them.

 11. Mobile Advertising - is advertising that takes place on smartphones and tablets.

 12. Display Advertising - is advertising that appears on websites, blogs, videos, etc.

 13. Video Advertising - is advertising that occurs on video sharing sites like YouTube and Vimeo.

 14. Affiliate Marketing - is a performance-based affiliate program that relies on commissions to pay affiliates.

 

3. Is digital marketing simple?
1. Yes!

 Digital marketing is easy. You just need to have a good understanding of how the internet works and what kind of content people want to consume. There are many ways to market your business online, including social media, search engine optimization (SEO), pay-per-click advertising (PPC) and email marketing.

 2. No!

 It takes time and effort to learn about digital marketing. If you don't know anything about SEO, PPC, email marketing, etc., then you'll have to hire someone who does.

 3. Maybe?

 Yes, if you already have a website. But if you don't have a website yet, then you're going to have to spend some money on getting one.

 4. No!

 You should not use digital marketing until you have a physical location where people can visit you.

 5. Yes!

 If you have a physical location, then you can do everything digitally. However, if you don't have any physical location, then you're going have to invest in a virtual office.

 6. No!

 You can't do digital marketing without having a website.

 7. Yes!

 But you can do digital marketing without using social media.

4. How can I launch a digital marketing Agency?
Here are some measures you can take to start your own digital marketing agency.
1. Create a website

 The first step to starting a digital marketing agency is to create a website. A website should be able to attract potential clients and provide information about who you are, what services you offer, and how much you charge. You may want to use a template if you don’t have experience designing websites.

 2. Build a portfolio

 Once you have created a website, you need to build a portfolio. Your portfolio consists of samples of work that you have done for different clients. These samples should show off your skills and demonstrate your creativity.

 

 3. Find clients

 Now that you have built a portfolio, you need to find clients. There are many ways to go about finding clients. One way is to attend industry events and meet people face-to-face. Another way is to ask friends and family members for referrals. If you know someone who works at a company that could benefit from your services, then you can send them a business card and ask if they would be interested in working with you.

 4. Get paid

 After you have completed a project, you need to get paid. Most freelancers receive payment via direct deposit into their bank account once the client pays them. However, some freelancers prefer to receive payments via check or cash. Regardless of how you choose to receive payment, make sure that you keep track of all money coming into and going out of your bank account.
 

5.How to Find best Digital Advertising Agency?

Location is one of many variables that go into choosing the greatest digital marketing agency; for the purposes of this article, let's suppose that we decided to choose our location in London because it is the best market in the world.

There are many advertising company in London, that can help you with your advertising needs. However, finding the right one can be a challenge. Here are some tips to help you find the best digital marketing agency in London for your business.

1. Do your research

Before you start your search for a digital marketing agency UK, it's important to do your research and understand what you're looking for. What are your advertising goals? Who is your target audience? What type of campaigns do you want to run? Once you know the answers to these questions, you'll be able to narrow down your search and find the best agency for your needs.

2. Ask for recommendations

If you have friends or colleagues who have used a digital marketing services in London, ask for their recommendations. They'll be able to tell you about their experience and whether or not they would recommend the agency to others.

3. Check out online reviews

Another great way to find a reputable advertising company in London, is to check out online reviews. Sites like Google and Yelp can be a great resource for reading customer reviews. This will give you an idea of what others think of the agency and whether or not they would recommend them to others